If you are someone who spends extra dollars to get the 100 % natural orange juice in the hopes of that you are shielding your body from dangerous chemicals….well….here’s some bad news for you….that glass of refreshing orange juice is not as pure as you think.
Think about it. Every piece of fruit tastes different….even within the same species. Each apple tastes different than the previous one…same goes for oranges. So, have you ever wondered why every bottle of Tropicana or Minute Maid tastes the same?
The truth is that in most cases, these bottles of natural orange juice are infiltrated with flavor packs that are specific to the brand. This is why every bottle of Tropicana tastes consistently the same. FDA does not require the companies to mention this secret ingredient on their labels.
This is why no matter where you are, that glass of 100% natural orange juice always tastes the same and…well…perfect.
Orange Juice: The Making
Common sense dictates that the making of natural juice is as simple as picking oranges and squeezing them for the juice, which then is stored, transported and sold in a bottle or carton. But unfortunately, the process is much more complex than this. Once the juice is squeezed out, it is stored in large tanks for sometimes up to a year or more. This ensures a year round supply for large manufacturers.
The bad news is that to prevent the oxidization of the juice in these storage tanks, it is first stripped of oxygen through a process called Deaeration. Along with removing the oxygen molecules, this process also strips the juice of its naturally inherent flavor and fragrance.
Adding of the secret ingredient: The flavor pack
To infuse back the flavor and fragrance onto the resulting dull liquid, flavor packs are added. Often times, major juice manufacturers hire fragrance companies who are known to formulate commercial perfumes, to design flavor packs to bring back the refreshing taste and scent of the orange juice.
Because these flavor packs are basically derived from orange byproducts such as pulp and peelings…the parts that escape during the pasteurization process, they are not required to be mentioned as an ingredient. But any industry insider will tell you that these flavor packs are chemically altered with substances, such as ethyl butyrate, that are added to bring specific fragrance to the juice that people from specific countries love. For example, Brazilians and Mexicans have a specific taste palate that is different from those who live in North America. So the flavor pack brands used for those countries is different.
That said, most companies try to mimic the flavor and fragrance of a florida Valencia orange as closely as possible.
Want to prevent from falling into the Not-so “fresh orange juice” trap?
Make your own, or better….eat oranges. Making sure own orange juice is the guaranteed way of ensuring that your glass is actually filled with authentic and pure orange juice. But why juice at all when you can get more fiber and other vitamins in larger quantities just by eating the whole fruit?
Not just that, but a glass of juice will not fill up you, but eating a whole fruit will do that trick. Think about apples…chances are one whole apple is much more effective at curbing your hunger than a glass of apple juice. Plus, it is much easier to over consume calories through drinking juice than by eating whole fruits.
But if you do want to prefer juicing rather than eating whole fruits, then stick with making your own.
If you are still adamant about buying your juice from the store and are still looking to find a brand that contains most juice from fresh Valencia oranges, then May through June is your month. When buying juices during any other month, chances are you will be drinking some of those tank stored flavor pack infused re-flavored stuff.
Flavor packs do not resemble anything in nature, and hence do not belong in your body. By adding the phrase “100% pure squeezed orange juice”, millions of people are being duped into paying extra for what they think is truly the real stuff.
With knowledge comes power, and because millions of Americans start their day with orange juice, I knew this news was relatively unknown which is why I decided to write this article. Please do share this with every orange juice drinker you know.
In the comments below, tell me- does this information affect your daily orange juice consumption?